It’s Throwback Thursday, and I’m digging deep into the archive to revive this post, originally offered five years ago for your reading pleasure. The problem tackled back then? Lack of creativity in the insurance world. The unfortunate news is, the names may have changed, but the tedium remains.
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I am constantly amazed at the general lack of creativity in the insurance world.
Some companies get a pass here: AfQuack, CuteLizard, FloInAUniform and Mr. Mayhem are actually clever characters selling the world’s most boring product. Everyone else? Meh.
My day today was filled with ADPD applications. Don’t ask. Knowing what the abbreviation stands for doesn’t make it more interesting.
My Beloved, being an independent agent, has access to all kinds of insurance carriers and sends his clients’ insurance packages out to a lot of companies in order to acquire the best pricing and save clients’ money. But naturally, every ADPD carrier demands the use of their own exclusive application form. Completing one of these applications requires liberal use of a calculator and Advil. No cutting and pasting allowed.
The boring forms flow from boring marketing, me thinks. The lack in creativity in company names does nothing for me. I’m a big fan of firms like Google and Starbucks. What is this, to google? What is a starbuck? They were nothing until Google and Starbucks made them something. They could have called themselves Big Search and Coffee Station, but that’s boring. Instead, they forged new ground.
But insurance companies? Noooooo. Combine any version of “risk,” “guard,” “point,” “core” or “dealer” and there’s a company with that name offering ADPD coverage. No Shazzam or Whoopsie Insurance Companies here, no sirree.
So that was my day: Insurance application forms. Oh, and other miscellaneous paperwork. The insurance world loves paperwork as much as banks do. You know how it takes half a day to sign all the paperwork to buy a house? That’s banks, exacting their pound of flesh and a penny, too. At least half the paperwork performed in the insurance world is dictated by banks. Ever hear of a certificate of insurance? They are horrible, horrible things, these certificates, and the people who require them are masochists for certain, though I would classify a few of them as tortuous sadists.
But, and here’s the big but: I got a creative blog post out of it.