Oh, my gawd, I saw the most compelling news story on the Today show this morning while I was running on the treadmill (thank gawd I was multi-tasking).
Today national investigative correspondent Jeff Rossen revealed that fast food served at major chains like McDonald’s and Subway doesn’t actually look as good as the commercials portray (Fast-food face-offs: Does it look as good in real life as on TV?).
Can you believe that?
No, not that Americans are getting short shrift on their fast food orders. That Jeff Rossen hasn’t ever heard of food styling. Or photography filters.
Is it false advertising that you can’t actually see the ground beef patties in your Big Mac (like on TV)? Or is it false advertising that Rossen passes himself off as an “investigative correspondent”? He spent an afternoon and $20 to develop this 5-minute piece of this enlightening video.
This is what’s wrong with television journalism, I thought as I covered the treadmill miles. So I changed the channel, only to find Good Morning America tackling the troubling trend of skateboarders taking to freeways for their hijinks, complete with the hashtag #FreewayChallenge. This was accompanied by repeating loops of the daredevils falling in the street. I felt like I was watching America’s Funniest Home Videos. So if we have Jackass-inspired video and a hashtag, then it’s news?
No, this is the definition of the word irritainment, which I learned earlier this week from a “news” story in the Star Tribune. Irritainment is defined as “entertainment that is irritating but also so enticing that you can’t stop watching.”
So I quit watching. I turned off the TV news and hit the weights.