Family legend posits that my brother once marveled about the business model of Tabasco pepper sauce: “I don’t know how they stay in business! One bottle lasts a lifetime!”
My family of origin doesn’t have a taste for hot capsicum peppers. I remember the Tabasco bottle in the fridge, the label faded and the top ringed with a dried spicy sludge.
We are outliers it appears.
A tour of the Tabasco pepper sauce factory puts the fallacy of the rare need for the sauce to rest: Up to 700,000 bottles of Tabasco a day are manufactured here at Avery Island in southern Louisiana and shipped to 110 countries around the world. The stuff is even sold in gallon jugs! Among facts I learned on the tour was that residents of Guam are the highest per capita consumers of Tabasco in the world: “Islanders use it on everything: Corn flakes, popcorn, beer and local dishes.”
Hmm. Corn flakes. That’s Crazy Town. But then I have the taste buds of a Minnesotan, not a Guamish breakfast eater.
I began to understand hot sauce had flavor not just heat when I moved in with my Beloved and Adored stepson a few years ago and learned we had to stock at least three brands of the stuff, some of it good for wings, some for Chinese food and some (lots) for scrambled eggs. My Beloved found six different flavors of Tabasco he couldn’t live without in the factory store today. We also tried Tabasco ice cream, and I discovered a cold food that left a hot sensation in the back of my throat.
The factory tour was fascinating, if not complimentary to all things Tabasco. “It excites the appetite, promotes digestion and is pronounced, by connoisseurs, to be the finest condiment in the world.” But make no mistake, you of bland palates, Tabasco “is not a luxury” though it has a place on every dinner table: “A bottle lasts a long time. It is not intended to be poured on like ketchup–neither is salt to be used like sugar.”