One of my favorite quotes about success is generally attributed to Woody Allen, with varying percentages, but I like: “Ninety percent of success is showing up.”
So it is with blogging, too.
I’ve been posting here at Minnesota Transplant for nearly four years, and I just recorded a record month: 4,813 hits in August. That’s an average of 155 hits a day when prior to August it was more like 52 hits per day (plus between 206 and 672 subscribers — I’m not clear on how WordPress figures that — in any case, if you want to subscribe, type in your address up there, above right).
It helped (a lot) that I was Freshly Pressed by WordPress not once but twice (I know, it’s both amazing and totally unfair).
But it’s my longevity and profuse number of posts (roughly 26 a month) that bring a lot of traffic. Minnesota Transplant has a lot of history now. The search engines now notice me (type “Minnesota Transplant” into Google, and I’m No. 1 — talk about “feeling lucky”!).
A couple dozen hits per day come from posts I wrote weeks or years ago. Who knew that no one else was writing about Target commercials based on ’70s school musicals, the top secret recipe for Who-Hash and how much your kid’s teacher gets paid? I’m it, and nearly everyday somebody clicks on one or more of those posts. There’s no accounting for taste.
The lesson here is, if you’re in a funk about how few readers you have, keep writing. Instant success is not as satisfying as success earned by a long, hard slog anyway, right?