New Year’s Resolutions: Find a mantra and make it matter

To make New Year’s resolutions that stick, think like a marketer.

Focus on benefits, not features. A feature describes (more noodles, hybrid power, sheepskin lining. A benefit is about desires (which means a heartier lunch, fewer stops at the gas station, your feet won’t get sweaty).

And use a easy-to-remember tagline. “Just do it” sings. “Got milk?” has generated millions of copy cats. “Tastes great, less filling” says something.

So, your resolution should focus on benefits and should come with an easy-to-remember mantra. In the past, my resolutions have revolved around “Let go” (I was proposed to that year I tried to just let things happen), “Make room” (I cleared clutter) and, last year, “Boldly go” (spent three months down south and finished my book).

I’m a big fan of New Year’s resolutions, and I’ll share mine tomorrow, but here are a few I won’t be making:

  • I resolve to read People magazine like I’ll be taking a test on the contents.
  • I resolve to obsess about imagined slights from minor players.
  • I resolve to wipe the counter tops more effectively (my Beloved might like me to make this resolution but … not gonna happen!).
  • I resolve to watch the stock market fluctuate wildly, move my investments around and lose sleep over it.
  • I resolve to figure out the lure of Housewives of Anywhere.

Some things just aren’t worth worrying about. Major on the majors, I’ve heard it said.

Whatever that means.

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