I’ll sleep when I’m dead (or at least when my brand is dead)

Martha Stewart sleeps 4 hours a night.

Poor Martha.

She might have been the first lifestyle queen, and she made billions doing it, what with the name-brand bed skirts and magazine(s) and television show, but after that prison stint, I don’t think she’s going to catch the cute Rachael Ray or I’ve-got-my-OWN-television-network Oprah Winfrey. People today want a 30-minute-meal lifestyle or a possibly a fully-realized-self lifestyle, but I don’t think they want a three-course-dinner-party-that-takes-three-months-of-decorating-and-making-handprinted-placecards-and-cooking lifestyle anymore.

Martha’s time has passed, I guess. According to the newspaper story I read yesterday, her television show on the Hallmark Channel bombed. It didn’t even get as many viewers as reruns of “The Golden Girls” in the same time slot on the same channel a year ago. Oh, dear.

So the 69-year-old is sleeping 4 hours a night trying to expand her merchandising empire which, according to the newspaper story, is where her company makes most of its money. Martha Stewart dog sweaters or Martha Stewart kitchen cabinets anyone?

Isn’t it ironic that the woman who is capitalizing on 400-count sheets and hand-stitched comforters sleeps only 4 hours a night?

2 responses to “I’ll sleep when I’m dead (or at least when my brand is dead)

  1. Wow. That is ironic and sad. Success- that kind, anyway, is not for me. I need my rest!

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